In the narrowest sense, the green supply chain refers to minimising the impact on the environment of supply chain financing, and thus balancing a company’s profits with its social and environmental responsibilities. In the broader sense, the green supply chain means the combination of green financing, supply chain finance and green supply chain to minimise negative impacts, while creating environmental, social and economic benefits for all stakeholders.
Back in 2017, JD officially launched its “Qingliu Initiative”, which was followed by partnerships with multiple brands including P&G, Unilever and players across the supply chain, seeking to break down the silos of fragmented decarbonisation measures, deliver synergies across the entire supply chain system, and build a supply chain that is green and environmentally-friendly end-to-end. There are now over 150 million categories of green products available on JD.com, with over 100,000 merchants and hundreds of millions of consumers working together to drive low-carbon and green development.
Compared to platform companies, new real-economy based companies like JD have a unique advantage in terms of building a green and low-carbon business model. For many years, JD has fully played to its strengths in this regard and has taken the initiative in leveraging green infrastructure and green tech innovation to unleash the immense potential for carbon reduction at every link in the chain including warehousing, data processing, packaging and transportation. Via its green and low-carbon data centre, green procurement, green offices and green mobility, JD is accelerating its own transition to green and low-carbon operations.
In terms of data processing, JD Cloud's next-generation green data centres have been leveraging a wide range of technologies developed in-house including the company’s tech architecture and product innovation, green energy generation, high-performance servers and leading liquid cooling and heat reuse tech, AI smart thermostat and robotic inspection technology, and have thus achieved green and swift computing.
In terms of green infrastructure, as of the end of 2021, JD had completed installing its first batch of PV power systems for 12 smart industrial parks and deployed a fleet of 20,000 new energy logistics vehicles across over 50 cities nationwide. In particular, the company’s “Asia One” Intelligent Industrial Park in Xi’an has been accredited as the first net-zero logistics park in China. In 2021, Building II, which is partially in use, at JD’s headquarters acquired Green Building Evaluation Label (China Three Star), while JD Cloud’s East China Data Centre made the list of “China’s Green Data Centres for 2020”. Furthermore, BMW’S Regional Distribution Centre, built and customised by JD, has become the auto company’s first LEED-certified “green warehouse” for aftersales and spare parts in China.