The narrative emerging from our latest Navigator survey is all about growth. Nine out of 10 business decision makers told us that they expect their overall sales revenue to grow. Many are looking beyond their own borders to explore new markets. Internationalisation is a key theme, along with investment in securing supply chains, sustainability and tech innovation.
"There’s no doubt that internationalisation will be the engine of growth over the next 12 months,” said Barry O’Byrne, CEO of HSBC Global Commercial Bank. “Businesses are looking to expand into new markets and they’re already increasing the number of suppliers they’re working with internationally. There will be challenges ahead, but there are big growth opportunities too."
So how is this growth story playing out with businesses of different sizes?
Delivery Hero is a business that knows all about growth. From its origins as a start-up in Berlin, over the past decade this online food delivery business has expanded across four continents, serving more than 50 markets with up to five million orders a day. Home delivery has become more essential for many households during COVID-19, and while the business saw a slight drop in order rates at the very beginning of the pandemic, it soon bounced back.
“We quickly saw rates come back on track, with more than one million orders in a single month,” said Christian Schmahl, Director of Treasury at Delivery Hero. “We’re set to continue with strong growth. There’s stiff competition in the food delivery market and we’re not only continuing with our plans in existing markets, but also building up in new markets across the globe.”
As well as expanding into new geographies, Delivery Hero is also adapting to changing customer behaviour by offering rapid deliveries in less than an hour and delivery-only supermarkets.
On a smaller scale, UK fashion retailer Cleverly Wrapped is seeing its own green shoots of post-pandemic growth. The brand launched seven years ago with a combined bricks-and-mortar and online presence. Both did well, but the e-commerce side of the business has really flourished, especially during the UK’s lockdowns. Now founder Harriet Cleverly is keen to push her online sales to the next level by harnessing the power of data to target her advertising spend and marketing budget more effectively.
Sustainability is another key area of focus for the business.