HSBC Worldwide Golf

HSBC Worldwide Golf

As a supporter of golf, we work alongside our partners to help the sport grow and fulfil its potential. For over a decade, we have done what we do best - turn opportunity into prosperity - helping golf reach new fans, embrace new innovations and develop the stars of the future.

Our involvement with golf is built around a portfolio of flagship partnerships. Our golfing year kicks off with a bang at the Abu Dhabi HSBC Championship, before heading east to Singapore for our flagship women’s golf tournament, the HSBC Women’s World Championship at the unparalleled Sentosa Golf Club. We are also a proud patron of the world’s oldest major tournament, the Open Championship. The year reaches a crescendo at our men’s flagship, the WGC-HSBC Champions tournament in Shanghai, a star-studded event which continues to justify its reputation as “Asia’s Major”. Our partnership with the WGC also takes in events in Mexico and the USA.

We have brought a spirit of innovation and invention to the sport, using our flagship tournaments to push the game forward in new and exciting ways, with some spectacular results. From laser shows in Singapore, DJs in Abu Dhabi and VR in Birkdale, HSBC in golf is defined by innovations designed to attract new fans and move golf into a new era.

Just as important as adapting how the game is played, is changing where it’s played. We are proud to have opened up new territories and tournaments – in the last fourteen years we have been involved in almost 50 tournaments and brought world class golf events to China, Singapore and Abu Dhabi. For golf to reach its potential, it is important that new markets are exposed to golf and given the opportunity to flourish. That’s why we continue to invest particularly in Asian golf, an emerging force in the game. Our work in China has had some fantastic results. For over a decade our flagship sponsorships and grass roots programmes have helped grow the game in China, with the WGC-HSBC Champions serving as the perfect stage for Chinese golfers to prove themselves against the very best. With the likes of Haotong Li, a graduate of the CGA-HSBC China Junior Golf Program, now contending at major global tournaments, the investment in Chinese golf is certainly paying off.

As well as the CGA-HSBC China Junior Golf Programme, we support a range of grassroots programmes all over the world. In Singapore, our initiatives such as the HSBC Youth Golfers Programme and the HSBC Youth Golfers Excellence Programme have helped drive the number of young golfers in the past five years. In Hong Kong, the HSBC Hong Kong Junior Golf Programme offers a structured pathway for children to try the sport for the first time. In the UK, HSBC is sponsor of HSBC Golf Roots - The Golf Foundation's national development programme which promotes the sport in schools, helps youngsters into clubs and uses golf to promote important life skills. These grassroots projects are at the heart of everything we do in golf, allowing us to directly fulfil our promise of securing the long-term growth of golf.

Our golf programme also allows us to offer once in a lifetime experiences for our customers all over the world. The best-in-class golf days and hospitality experiences in truly breath-taking locations give us the opportunity to engage customers around a sport they are truly passionate about.

It is a wonderful time to be involved with golf. With a constantly changing leaderboard, new innovations and new countries emerging, there is an energy and unpredictability about the sport that makes it essential viewing. HSBC will continue to work alongside our partners to maintain this momentum in the sport, and help golf continue to grow and maximise its potential.

Abu Dhabi HSBC Championship

The jewel in the crown of Middle Eastern golf, every year the Abu Dhabi HSBC Championship gets the “Golf Swing” off to an electric start.

The Abu Dhabi HSBC Championship not only attracts the biggest stars in golf but has developed a reputation as a hotbed of innovation, thanks to a host of pioneering initiatives and rule changes we’ve put forward alongside our partners.

This year saw Englishman Tommy Fleetwood successfully defend the iconic Falcon Trophy, fighting off Ross Fisher, Rory McIlroy and Matt Fitzpatrick at the Abu Dhabi Golf Club National course.

HSBC Women’s World Championship

The HSBC Women’s World Championship is our showcase of the best of women’s golf. Established in 2008, the HSBC Women’s World Championship is an annual highlight in the calendar for players and fans alike. In 2018, an astonishing field featured all the world’s top-twenty golfers and each of the 2017 Major winners.

The event, commonly referred to as ‘Asia’s Major’, has a reputation for developing high drama and world-class entertainment. 2018 was no different, with American superstar Michelle Wie coming from five shots back to record a 65 which left her at seventeen under par and one shot ahead of Jenny Shin, Nelly Korda, Danielle Kang and Brooke Henderson to win the $1.5 million tournament at the beautiful Sentosa Golf Club in Singapore.

The tough qualification criteria means that the HSBC Women’s World Championship has a star-studded roll call of previous winners including Mexico’s Lorena Ochoa, Karrie Webb from Australia, Ai Miyazato from Japan, Paula Creamer from the US and Inbee Park from South Korea. It has also been a brilliant platform for showcasing upcoming talent, with young golfers like Tiffany Chan and Atthaya Thitikul starring in recent years.

The strength of field and quality golf have helped cement HSBC Women’s Champions’ reputation as “Asia’s Major” and a leading light of inspiration for female golfers all over Asia.

The Open Championship – Official Patron

We are hugely proud of our role as patron of the Open Championship. The oldest golf tournament in the world and one of golf’s four Major Championships, there really is no tournament like it.

Our partnership with the R&A is all about celebrating golf’s wonderful history whilst helping to secure its prospering future. We support our partners in achieving their goal of growing the sport by reaching new fans, helping existing fans see the sport in a new way and helping more young people to play the game for the first time.

We’ve worked for several years alongside the Golf Roots organisation to help more young people in the UK get into golf. With several initiatives, including giving away an hour of free golf at ‘HSBC Hours’ across the UK, we’ve used the incredible platform of the Open Championship to help deliver long-term growth for the sport.

There was certainly much to inspire the next generation at the 147th Open Championship at Carnoustie Golf Links in Scotland. With one of the greatest final day leaderboards in Open history, it was the clinical play of Italian Francesco Molinari that overcame a chasing pack including Tiger Woods, Rory McIlroy, Justin Rose and Jordan Spieth to claim his first ever Major Championship

Our partnership with the R&A, now into its ninth year, creates a centre of gravity in a global golf portfolio that spans many of our key markets. It gives us an opportunity to work with the most influential ambassadors and organisations in golf and ensure that the historic sport continues to prosper and live up to its iconic heritage.

World Golf Championships – HSBC Champions

We are incredibly proud of the WGC-HSBC Champions, our flagship event located in our historic home of Shanghai and a prime example of how we’ve worked with our partners to support the growth of golf all over the world.

The four World Golf Championship events are the most prestigious in golf, outside of the four major championships. Following a meeting of golf's five world governing bodies (European Tour, Japan Golf Tour Organization, PGA TOUR, PGA Tour of Australasia and Sunshine Tour), the World Golf Championships were developed to enhance the competitive structure of professional golf worldwide while preserving the traditions and strengths of the individual Tours and their events.

When we first brought HSBC Champions to Shanghai in 2005, golf in Asia was in its infancy. China itself had a limited number of golf fans, no playing heritage and no significant event.

Today, the greatest golfers in the world appear in ‘Asia’s Major’ every year. They play in front of huge crowds of Chinese fans in love with the game. Several Chinese players are challenging at the very highest levels of golf, with the likes of Haotong Li regularly challenging for Major Championships. Through our partnership with the WGC, golf in Asia has gone from strength to strength, and the WGC-HSBC Champions remains the crucial catalyst for golf in the region to live up to it’s potential.

The local fans certainly witnessed an impressive spectacle this year, with Justin Rose producing an astonishing comeback to add the prestigious Old Tom Morris Cup to a trophy cabinet that already includes a US Open win and an Olympic gold medal. In one of the most dramatic final days in recent golfing history, Rose came from eight shots back at the start of the day (and six shots back with nine holes to go) to chase down World Number One Dustin Johnson and claim victory.

With the best players in the world continuing to flock to Shanghai, and golf in the region growing at a rapid rate, WGC-HSBC Champions is set to continue to serve as the flagship example of our role supporting golf all over the world.

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